Generally, as the student loan boondoggle has dried up and
student enrollment continues to plummet, non-profits have consistently demanded
greater performance from their instructors.
Their behavior makes perfect sense—online adjuncts are fungible and will
do anything for the ever-decreasing paycheck. The pay per class is today
slightly less than it was ten years ago, but the expectations for performance
are much, much greater.
You may be thinking, “Well, that must be a good thing! We should demand high performance from
educators.” You probably think the
university expectations come from higher standards of, say, continuing
education in the instructor’s subject matter expertise, or greater emphasis on
academic rigor. You would be wrong.
No, the high expectations come in the form of “student
engagement,” which means making super-vapid and up-beat “welcome to class” videos. Now, as an introverted sperg, I would rather
be boiled in acid than try to be perky on camera. I can talk for hours about my areas of
concentration, but the schools do not want that. They want me to “be encouraging.” And smile!
The purpose of these videos is to put at ease the target
demographic of online for-profit universities—mainly women and minorities. This demographic already eschews the written
word for videos, so it makes sense from a marketing perspective that these
schools want to project more a “World Star Hip Hop” rather than a “Project Gutenberg”
vibe. It still rankles me, however.
While we may not be able to help them, we shouldn’t be actively trying
to hurt them, and it hurts them to continually pander to their underclass vices
instead of trying to (however imperfectly) inculcate in them middle class
values.
But I am not being paid to think. I am being paid to pander, and pander I
shall. Yo, yo, yo, your best friend da
professor in da house!